Get Your ING-On In Alberta! ​
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Feasibility Budget & Financial Planning
This preliminary, summarized budget is a feasibility study to ensure the finanial viability of the Travel-ING On Tourism Cooperative. The income, expenses and profits listed are based on achievable goals, from project beginning until June 2026. The information provided will be updated at various intervals, as we progress through our strategic plan.
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$641,623 - Estimated Income
​$385,503 - Estimated Expenses
$256,120 - Estimated Profit
Income Considerations, Estimates & Goals:
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Income is based on annual $250 advertising fees less the sales commisions. The only exception is the inclusion of $24,000 in sponsorships between April & September 2025.
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Income does not include membership fees, the purchase of additional keywords or locations, nor any grant funding we may receive. We did not incude this income to create a 'cushion' within the budget.
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Our goal is to have 3,000 advertisers by June 2026.
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Advertising income is projected to start in April 2025. This coincides with the addition of a Sales & Customer Service Representative, and allows for steady growth to reach 250 new advertisers per month as a baseline requirement for the budget.​​
​​​Expense Considerations & Estimates
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Includes a monthy budget of $525 monthly fees (bank, online data, markeing programs etc.)
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$50 from each $250 advertisement is allocated for app purchase, Members Assistance Fund, and the Project Fund.
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Initial rebranding and release of the Travel-ING On Mobile App have been considered as well as updgrades to the product, and to remain up-to-date on IOS & Android changes.
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Accounting and legal have been considered.
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Website improvement and development has been considered.
Staffing Expectations
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A Sale & Customer Service representitive is added in April or May 2025 and 25% commission are paid on expected sales.
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An Admin Assistant, Data Entry Manager and Marketing Manager are added in October, with a budget of $14,000 per month.
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In January 2026 other staffing needs are evaluated and $5,000 a month is added to the budget to cover those costs.
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